Branding Day Meatloaf with Ketchup-Brown Sugar Glaze

Branding Day Meatloaf
Branding Day Meat Loaf is a hearty, flavorful dish that became a family favorite during the mid-20th century. Using simple pantry staples like ketchup, dry mustard, and brown sugar, this recipe achieves a perfect balance of savory and tangy flavors. The use of dry onion soup mix gives the meat loaf a rich, aromatic depth, while the sweet and tangy glaze caramelizes beautifully in the oven. Perfect for gatherings or weeknight dinners, this recipe embodies the spirit of comforting American home cooking.
Prep Time 15 minutes
Cook Time 1 hour 5 minutes
Total Time 1 hour 20 minutes
Course Main Course
Cuisine American
Servings 8
Calories 320 kcal

Ingredients
  

  • 2 eggs
  • ½ cup ketchup
  • 1 cup fine dry bread crumbs (or cracker crumbs)
  • 1 env onion soup mix
  • 2 lbs lean ground beef
  • ¼ cup ketchup (for glaze)
  • ¼ cup brown sugar (packed )
  • 1 tsp dry mustard

Instructions
 

Step 1: Prepare Meat Mixture

  • In a large bowl, whisk the eggs.
  • Stir in ½ cup ketchup, bread crumbs, and onion soup mix.
  • Add the ground beef and mix until well combined.

Step 2: Shape the Meat Loaf

  • Pat the mixture tightly into a 8x8x2-inch loaf pan.
  • Leave a small well around the edges to allow for drippings.

Step 3: Bake the Meat Loaf

  • Bake uncovered at 350°F (175°C) for 45 minutes.
  • Remove from oven and drain excess drippings.

Step 4: Make the Glaze

  • In a small bowl, mix ¼ cup ketchup, brown sugar, and dry mustard.
  • Spoon glaze evenly over the meat loaf.

Step 5: Final Bake & Rest

  • Return meat loaf to oven and bake 15–20 minutes longer, uncovered.
  • Let stand for 10 minutes before slicing.

Tips

  • Use extra-lean beef to reduce fat content
  • Substitute half ground pork or turkey for a lighter or mixed flavor
  • Add chopped onion or bell pepper to the meat mixture for extra texture
  • Mix in Worcestershire sauce for deeper savory flavor
  • Use BBQ sauce instead of ketchup for a smokier glaze
  • Line pan with foil for easy cleanup
  • Shape into a free-form loaf on a sheet pan for more browned edges
  • Turn leftovers into meatloaf sandwiches
  • Freeze cooked slices individually for quick reheatable meals
  • Top with extra ketchup during serving for classic diner-style presentation

Nutrition

Calories: 320kcalCarbohydrates: 17gProtein: 26gFat: 18gSaturated Fat: 7gPolyunsaturated Fat: 1.5gMonounsaturated Fat: 7gTrans Fat: 0.8gCholesterol: 110mgSodium: 780mgPotassium: 450mgFiber: 1gSugar: 9gVitamin A: 220IUVitamin C: 3mgCalcium: 35mgIron: 3mg
Keyword Beef, classic recipe, comfort food, family dinner, meatloaf, oven baked, vintage recipe, weeknight meal
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